Marketing Operations

Strategy, content, and campaigns that connect programs with the right audiences.

Why Choose Marketing Operations?

TAP Ops’ Marketing Operations Services empower Purdue units and partner organizations to reach the right audiences with the right message. Our team blends strategy, creative design, and performance analytics to deliver campaigns that drive engagement, build trust, and demonstrate impact. From social media to email marketing and digital advertising, we make marketing measurable and effective.

Our Marketing Operations Capabilities:

Marketing Strategy & Planning

Build data-informed plans that align audiences, channels, and measurable goals.

Brand & Message Alignment

Maintain consistent, on-brand communication across all materials.

Digital Campaign Management (PPC & Social)

Plan and manage paid campaigns that drive traffic and conversions.

Social Media Management

Create content calendars and engagement strategies for key channels.

Email Campaigns & Automation

Design and deliver targeted communications that inform and convert.

Creative & Graphic Design

Develop visual assets that support digital and print marketing efforts.

Print & Event Collateral

Produce brochures, flyers, and event materials for outreach and recruitment.

Analytics & Optimization

Track results and continuously refine marketing performance.

Ready to Grow Your Reach?

Partner with TAP Ops Marketing Operations to build strategy-driven campaigns that strengthen your brand and deliver results.

Connect with the Marketing Operations Team